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LiveTheFuture Privacy Policy

At LiveTheFuture, we prioritize your privacy and are committed to protecting it while you navigate our website. This document outlines the methods we employ for collecting and disseminating information on our site.

This Privacy Policy was last revised on November 30, 2023.

Legal Ownership

LiveTheFuture (referred to as the “Website”) is owned and managed by UMR GmbH (“us” or “we”), a company established under Austrian law, with its primary office located at Diefenbachgasse 53/1, 1150 Vienna, Austria.

Personal Data Collection

Upon accessing our Website, we gather specific data linked to your device, such as your IP address, the pages you explore on our Website, any referring websites, and the timing of your access. We vow not to obtain any information without your clear, prior consent.

We abstain from collecting any other personal information. Should you access our site via a social media profile, kindly consult the respective platform's privacy policy for details on their data collection practices.

Data Access, Modification, and Erasure

You are entitled to inquire about the data we retain about you and to demand modifications or removal of your personal data. Reach out to us at or the mailing address provided above (directed to: Data Compliance Department) for any queries or data-related requests.

Log Files

Consistent with standard website servers, we utilize log files, which encompass data such as IP addresses, browser specifications, ISPs, entry/exit pages, platform type, date/timestamps, and click patterns. This information aids us in discerning trends, managing the site, tracking user movements, and gathering extensive demographic data.


Cookies are data fragments stored on a user's computer linked to user details. Both we and some of our business associates employ cookies on our site for security, analytics, and tailored advertising reasons.

We use the following cookies on our site:

Should you decide to deactivate cookies, it can be done via your browser's settings. For an in-depth understanding of cookies and guidance on managing them, please refer to:

Pixel Tags

Pixel tags, minuscule graphic files, are used by us and trusted third-party collaborators to trace your site usage and obtain usage statistics, encompassing the frequency of page views, time spent on each page, subsequent clicks, and other relevant website navigation details.


We partner with external advertising firms to display ads on our website. These entities might use details from your visits to our and other websites (excluding personal data like name, address, email, or phone number) to curate ads tailored to your interests. For a deeper understanding of this mechanism and to explore options to prevent these companies from utilizing such information, please follow this link.

Third-party advertisers employ cookies to gather data on user behavior and demographics to present targeted ads on our platform. For instance, Google utilizes the DART cookie to curate ads for our users based on their online activity across various websites. Should you wish to decline the DART cookie, you can refer to Google's ad and content network privacy policy.

We've meticulously scrutinized the policies of our advertising collaborators to ascertain their adherence to prevailing data protection regulations and best practices for data security.

  1. Google Ad Exchange:
  2. Google Ad Sense:
  3. Amazon:

External Website Links

Our site features links redirecting to external sites. It's vital to understand that we are not accountable for the privacy strategies of these other sites. We advise our visitors to be vigilant and to peruse the privacy declarations of all websites that gather personally identifiable information. This privacy directive exclusively pertains to data gathered by our Website.

Data Utilization Purpose

We employ the collected data to:

  1. Administer and optimize our Website.
  2. Enhance user experiences by presenting tailored content.
  3. Analyze user interactions to refine our services.
  4. Safeguard our Website from malicious activities.
  5. Collaborate with partners for targeted advertising and social media integrations.

Data Sharing with External Entities

We prioritize your privacy and neither sell nor lease your personal information to outside parties. Nonetheless, our associates, especially those in advertising, might gather information related to your usage of our website, as highlighted in this policy. Such collection always requires your clear and upfront approval. For a comprehensive understanding, kindly refer to the "advertisers" segment mentioned earlier.

Data Storage Details

We house all the data gathered from our Website on servers situated in the United States, which have received certification under the EU-US Privacy Shield.

For a duration of up to 7 days, we store IP address and user agent string information from visitors in rotating log files on Amazon servers. Our entire team, inclusive of employees, representatives, and partners, is devoted to safeguarding your data's confidentiality.

We've scrutinized the privacy guidelines of our partners to ensure their alignment with similar protective measures, guaranteeing the security of your information.

Consent under Relevant Regulations

For users from the European Economic Area (EEA), a consent prompt will emerge upon visiting this website. If you select “yes”, your approval will be preserved on our servers for a span of twelve (12) months, and we'll handle your data as detailed in this privacy notice. Post the twelve-month period, we will solicit your consent once more.

We adhere to the IAB Europe Transparency & Consent Framework.

Should you wish, you can retract your consent anytime. However, please note that this might restrict your access to certain services and prevent us from delivering a tailored website experience to you.

Ensuring Data Safety

In compliance with ISO 27018 standards, our servers are fortified with practices dedicated to the shielding of personal data within cloud environments. We employ all prudent measures to guarantee the protection of your data.

Should there be any breaches in data security, alterations, unauthorized entry, or disclosures concerning any personal information, we're equipped to take all necessary actions for your data's defense and will inform you, in line with the mandates of prevailing laws.

Age Restrictions

Our Website is not designed for individuals under 16. By accessing this site, you confirm that you are at least 16 years old or have parental supervision.

Legal Notice

While we prioritize and safeguard user privacy, there are times when we might have to reveal personal information. This is especially true if mandated by law, and when we genuinely believe that such disclosure is essential to adhere to ongoing legal proceedings, a court directive, or a legal process associated with any of our platforms.

Updates to Privacy Policy

Should there be modifications to our privacy policy, we will promptly update them on this Privacy Policy section and any other relevant locations. This ensures our users consistently know the kind of data we gather, its utilization, and the specific conditions, if any, under which we might share it.

Reach Out To Us

For any queries or feedback about our privacy guidelines, feel free to get in touch with us either via email at or through regular mail addressed to the provided postal address, directing it to the Data Compliance Division.